Peaceful, calm, quiet
We are Plácida, a graphic design studio specialising in visual identity, editorial design and packaging. We work through graphic synthesis, bringing concept and form together to create effective, contemporary communication for companies and institutions.
We work from Salobreña, a small whitewashed town on the southern Mediterranean coast. A peaceful, calm and quiet setting, away from major industrial centres, where we develop projects for clients around the world.


We are Javier Zamora and Loreto Troyano. Our small-scale structure allows us to work closely with our clients and be actively involved in every stage of the process. Our team grows and adapts to the needs of each project, bringing in professionals who complement our work in fields such as photography, illustration, web development and architecture.
We collaborate with cultural institutions on projects that promote art and heritage. Our work includes exhibitions, books, art catalogues and institutional identities, with careful attention to detail to enhance the cultural and visual value of each project.
Services
Graphic Design
Editorial Design
Signage
Packaging
Web Design
Brand Creation
Corporate Identity
Naming
Copywriting
Art Direction
Sectors
Art & Culture
Architecture
Heritage
Restaurants
Food
Hospitality
Education
Health
Technology
Clients
Ministry of Culture of Spain
Regional Government of Andalusia
Alhambra and Generalife Trust
Granada Book Fair
University of Granada
Granada City Council
Granada Provincial Council
Caja Rural Foundation
Museum of Fine Arts of Granada
Casa de los Tiros Museum
Archaeological and Ethnological Museum of Granada
Palace of the Condes de Gabia
Department of Culture, Granada Provincial Council
Derprosa
Taghleef Industries
Skintellectual Solutions
Contacto
For new business enquiries please get in touch with info@placida.es. Currently there are no available internal vacancies or internships. Replies are not guaranteed, thank you for understanding.
+34 649 765 149
info@placida.es
Arrabal Villa B, 4
18680 Salobreña, Granada, España

Our work has been featured in design books published by Gestalten, Counterprint, Novum, Sendpoints, Sandu Publishing and IdN, among others. It has also appeared on numerous specialised platforms, including Monocle, The Dieline, Typeroom, Communication Arts, Mindsparkle Mag, Fedrigoni Club, Graffica and Experimenta.
Talks / Awards
2025/
Cajabaja. Design and Publishing Festival
2024/
Esdir La Rioja Design Conference
2021/
Laus Bronze. Derprosa Select Films Collection
Laus Bronze. Derprosa
2020/
Granada Design Week
2019/
Barreira A+D Design Week
Laus Bronze. Alegato al tiempo libre
2017/
Laus Bronze. El Intercambiador Express
2016/
Laus Gold. Literata
The Best Design of the Year. FAD Exhibition
Publications
2024/
El diseño en el museo. Patrimonio, productos, objetos y bienes culturales.
Experimenta Magazine 98
2022/
BranD No. 61. The Final Layout. Sendpoints Publishing
Wrap It Up: Creative Structural Packaging Design. Sandu Publishing
2021/
IdN v27n2: Packaging Design Issue. Packing With a Punch. IdN
Laus Book 2021. ADG-FAD
2020/
Optimum Type. Custom Typography Design and Application. Sandu Publishing
2019/
Color Now. Sendpoints Publishing Co.
Layout Textbook. SB Creative Japan
Laus Book 2019. ADG-FAD
2018/
Counter-Print Packaging. Counter-Print
World of Graphic Design 03.18. Novum
Drinking & Dining Directory. Monocle
Upstart! Gestalten
2017/
Laus Book 2017. ADG-FAD
2016/
La Formación en Diseño. Graffica
Laus Book, 45th Edition. ADG-FAD

