We designed the visual identity and its graphic communication system for the exhibition “Vivir en una alquería de al-Andalus. El Castillejo de Los Guájares”, organized by Fundación Caja Rural Granada.

The fortified settlement of El Castillejo (Los Guájares) is one of the most significant Andalusi archaeological sites in the region. Its state of preservation, together with the ceramic materials found inside, has provided valuable information about the vicissitudes of an alquería of al-Andalus and the living conditions of its inhabitants.

For the visual identity we based our approach on ceramic objects as a visual language and on the archaeological drawings made by G. Rosselló during the archaeological interventions of 1985. The ceramic pieces are organized as a proportional pattern that respects the real scales and relationships between the objects. The result is a flexible visual system, capable of adapting to different formats, both in physical and digital media, without losing identity.

Organiza:
Fundación Caja Rural Granada
Comisariado:
D. Alberto García Porras
Coordinazión y montaje de piezas:
Dª Mª De Los Ángeles Ginés Burgueño
Dª María Delgado López
Diseño y coordinación gráfica:
Plácida
Fotografía:
José Albornoz
Audiovisual:
Ideosmedia Estudio Creativo S.L.
Transportes:
Cañadas. Arte y Exposiciones
Agradecimientos:
Ayuntamiento de Los Guájares
Delegación de Cultura y Deporte
Dª Ana Isabel Calero Castillo
Dª Ana Carrasco Huertas