Copogra is a construction company from Granada with more than thirty years experience in the sector. We were entrusted with the task of redesigning a new brand which was capable of portraying the way the company was structured and differentiating the different areas that encompass the work the company is involved in, within a shared brand ecosystem.
Nowadays businesses are structured in a more dynamic way and are no longer found in fixed locations or platforms. Copogra had a common static identity for all areas of the company, which didn’t allow for a clear distinction between each of these, and all the graphic images were generated arbitrarily.
Therefore a flexible visual system was built using a modular structure. These modules change their position and colour generating two sub-brands, marking the difference between residential and industrial building work. This structure, in which each piece is used to create new graphic codes, emphasises the concept of teamwork and represents the different abilities that coexist and interconnect within the company.