Leburó is a group of consultants specialised in financial, employment and legal matters. They entrusted us with a total brand redesigning with the aim of having a more accurate direct and accessible image which was more in line with their core business.
We created a neologism based on the word ‘buró’ to conceptualise the idea of the office. This would be the concept which would encompass the entire team of consultants and the services which they offer. We focused on two ideas the word represents: on the one hand that of organisation and order, and on the other the capacity for taking decisions.
Finally, we chose a reduced colour scheme and a font as the main communicative element of the brand.